Case Study: Asher College achieves 13% higher contact rate and 12x faster speed-to-lead with LeadSquared

Asher College Increased Student Engagement by 13% using LeadSquared

Asher College, a vocational and career-trade school with campuses in Dallas, Las Vegas and Sacramento, struggled with a home-grown enrollment system that relied on multiple third‑party tools for calling, bulk emails, texting and lead scoring. The fragmented setup slowed outreach, reduced counselors’ ability to have productive discovery conversations, and left the college vulnerable to intense regional competition. To solve this, Asher College implemented LeadSquared’s Admissions Automation and Student Engagement Platform.

LeadSquared delivered automated student‑engagement workflows, Smart Views, lead scoring, calendar tasking and comprehensive dashboards and reports to eliminate duplicate leads, send personalized immediate responses, and auto‑assign follow‑up tasks. The unified LeadSquared solution drove a 12x increase in speed‑to‑lead, a 13% improvement in contact rate, a 5% rise in scheduled campus appointments and a 100% response rate, improving counselor productivity and management forecasting.

Asher College

Kim Gasper

Corporate Director of Admissions