Case Study: Ananda in the Himalayas achieves streamlined lead management and improved marketing insights with LeadSquared

Ananda Spa’s Journey to Better Lead Management

Ananda in the Himalayas, a luxury destination spa in Rishikesh, was receiving high volumes of inquiries from multiple online (Google Ads, social, website offers) and offline channels (calls, events, referrals) but had no centralized lead-management system. Sales and marketing maintained separate databases, causing confusion, duplicate effort, and missed follow-ups — so they sought an integrated lead capture and lead management solution and selected LeadSquared.

LeadSquared consolidated Ananda’s lead data and unified sales and marketing workflows, adding lead scoring, email campaigns, analytics, and performance tracking. As a result, Ananda streamlined marketing activities, improved lead nurturing with personalized and timely emails, prioritized high-value leads more effectively, gained clearer campaign insights, and boosted sales team performance — all delivered through LeadSquared’s platform.

Ananda in the Himalayas

Aashica Khanna

Vice President of Operations