Case Study: Acko achieves a 40% increase in daily insurance sales with LeadSquared

Acko Increases Their Daily Insurance Sales by 40% with LeadSquared

Acko, a fast-growing new-age motor insurance company that also partners with Ola and Amazon, needed a customizable, scalable CRM to handle high lead volumes and support rapid experimentation. After finding larger platforms inflexible, Acko chose LeadSquared’s CRM to manage lead intake, prioritization and distribution from day one.

LeadSquared implemented a priority scoring algorithm, round-robin assignment for 200+ call center agents, lead-tracking for sales advisors, and scheduling/assignment workflows for inspections, fully integrating with Acko’s product. As a result, Acko saw average insurance sales per agent rise by 40% and lead-to-sale conversions increase by 35% within three months of using LeadSquared.

Acko

Mayank Gupta

Growth Hacker for Sales