Case Study: a leading real estate enterprise increases conversions by 250% with LeadSquared

a leading real estate enterprise increases conversions by 250% with LeadSquared

A leading real estate enterprise in India, known for developing townships, faced challenges with manual sales processes after expanding into project development. Using spreadsheets led to missed follow-ups, inefficient lead prioritization, and a lack of visibility into the sales funnel, resulting in low conversion rates. To tackle this, they implemented the LeadSquared Sales CRM to automate and manage their operations.

LeadSquared provided a solution by automating lead capture from multiple sources and distributing them to sales teams. The platform enabled smart views for task management, custom workflows for better lead handling, and a dashboard for complete pipeline visibility. This resulted in a 250% increase in conversions, a 7.5% site visit/closure rate (more than double the industry average), and a dramatic rise in the number of daily follow-ups per employee, eliminating missed tasks.