Case Study: a leading edtech platform achieves a 30% increase in lead-to-enrollment ratio with LeadSquared Admission Management CRM

a leading edtech platform increases lead-to-enrollment ratio by 30% with LeadSquared

a leading edtech platform was facing challenges managing its sales operations due to a buggy in-house system. They struggled with capturing leads from multiple sources, distributing them efficiently to sales agents, and sending targeted communications, which resulted in missed follow-ups and lead leakage. To address these issues, they implemented the LeadSquared Admission Management CRM.

LeadSquared provided a solution by integrating multi-channel lead capture onto a single platform and automating lead distribution based on specific criteria. The vendor's marketing automation enabled targeted communication and engagement tracking, while in-depth analytics provided visibility into team performance. As a result, the platform achieved a 30% increase in its lead-to-enrollment ratio, a 50% increase in its MQL-to-SQL ratio, and a 15x return on ad spend for its remarketing funnel.