Case Study: 22Yards doubles sales productivity with LeadSquared

22Yards Increases their Sales Productivity to 2X Using LeadSquared

22Yards is an app-based cricket platform that helps players book grounds, join tournaments and connect with scorers and umpires; with over 50,000 players in its database, the operations team struggled with lead management on Excel—missing opportunities, low sales productivity, poor personalization, and no easy reporting. To solve this, 22Yards adopted LeadSquared’s CRM platform (including automated lead capture, segmentation, workflow automation and Smart Views).

LeadSquared automated end-to-end lead capture from the app, ads and calls, enabled lead tagging and distribution, and provided customizable workflows and performance reports so the sales team could track stages and activities in one place. As a result, LeadSquared helped 22Yards double sales productivity (2X), eliminate manual lead leakage, speed up conversions, and scale operations to organize many more tournaments.

22yards

Abhilash Sk

Head of Operations