Case Study: Tipalti increases conversion rates with Leadspace

Tipalti boosts conversion rates 20% with Leadspace

Tipalti, a leading supplier payments automation provider, needed to automate its account-based marketing list building to fill its pipeline with qualified accounts and identify key individuals. Traditional vendors created extra work with inaccurate data, so they turned to Leadspace and its Look-alike Modeling capability for an intelligent solution.

Using Leadspace's AI-powered modeling and real-time data from over 40 sources, Tipalti automated its target account list building. The solution was integrated into Salesforce, providing highly accurate data and full visibility into accounts. This resulted in a 20% higher conversion rate and a 13% increase in target market reach for Tipalti's ABM campaigns.

Tipalti