Case Study: Sovos achieves a 55% higher win rate with Leadspace

Sovos increases win rates by 55% with Leadspace

Sovos, a leading global provider of software for modern tax compliance, faced significant challenges due to messy and incomplete customer data. Rapid growth and multiple data sources created a perfect storm, leaving Sovos unable to confidently identify target accounts or align sales and marketing around clear priorities. To address this, they turned to vendor Leadspace and its Customer Data Platform.

Leadspace implemented a solution that cleaned and enriched Sovos's data in real-time, appending over 80 actionable data fields to each record. Using AI-powered predictive modeling, Leadspace helped Sovos build custom buyer personas and accurately score prospects to identify those most likely to convert. This resulted in a 55% increase in win rates for top-scored accounts, a 25% improvement in pipeline quality, and a 12% increase in sales-accepted lead to sales-qualified lead conversion rates.

Sovos