Case Study: RingCentral triples conversion rates with Leadspace

RingCentral triples lead-to-opportunity conversion with Leadspace

RingCentral, a leading provider of cloud-based communications solutions, faced challenges with inaccurate and missing lead data that hindered their account-based marketing strategy. Over 30% of inbound leads had flawed information, preventing proper routing and causing sales and marketing misalignment. To address this, RingCentral implemented Leadspace's lead-to-account matching and data enrichment solution.

Using Leadspace's AI-driven platform and real-time data enrichment, RingCentral consolidated five data sources into one and gained accurate account insights. The solution enabled highly efficient lead routing and prioritization. The results for RingCentral were significant: a more than 300% increase in lead-to-opportunity conversion, 65 hours saved per sales rep per quarter, a 7.2% increase in average selling price, and the reactivation of 200,000 qualified leads. Leadspace provided a huge competitive advantage by delivering great leads and making marketing operations more efficient.

RingCentral