Case Study: OneLogin doubles marketing campaign engagement and shortens sales cycles with Leadspace

OneLogin Doubles Marketing Campaign Engagement, Drastically Shortens Sales Cycles with Intent Data

OneLogin, a leader in Unified Access Management, helps organizations secure and simplify user access to SaaS and on‑premises apps. Rapid growth left its contact and account data stale, while a very large target market, intense competitive pressure, and the need for tight Sales‑Marketing alignment made it hard to find, prioritize and engage the right prospects quickly.

OneLogin implemented Leadspace’s B2B Customer Data Platform plus Bombora intent data to enrich and cleanse data, apply AI‑driven predictive scoring, and use weekly Company Surge® intent signals for timely, personalized outreach. The combined solution doubled campaign engagement (60% higher email opens and 2x reply rates), increased outbound sales pipeline by 10%, produced higher‑quality ABM targets, shortened sales cycles, and drove larger, faster deals.

OneLogin

Stephen Newhauser

Senior Manager, Channels