Case Study: Tipalti achieves 20% higher conversion rates with Leadspace

How Tipalti Built a Killer ABM Campaign and Increased Conversion Rates 20%

Tipalti, a leading supplier payments automation provider, needed to scale its account-based marketing (ABM) program but struggled to fill the pipeline with qualified target accounts and the right contacts within them. Traditional list vendors produced incomplete, outdated, or duplicate data that created extra cleansing work and wasted marketing resources.

Using Leadspace’s Look-Alike Modeling, Tipalti enriched its first-party data with real-time signals from 40+ sources and applied deep-learning AI to find net-new accounts resembling its best customers, score them with predictive and persona models, and push lists directly into Salesforce. The result: automated, highly accurate ABM lists, a 20% increase in conversion rates, and a 13% boost in target market reach.

Tipalti

Kathryn Dean

Marketing Operations Manager