Case Study: Spigit achieves 2x lead conversion and 50% faster conversions with Leadspace

How Spigit Doubled Lead Conversion Rates, in Half the Time

Spigit, a market leader in enterprise innovation management serving Fortune 500 customers, faced a high volume of inbound leads that often didn’t match its ideal buyer or account profile. The result was many unqualified leads, inefficient sales engagement, low conversion rates, and slow conversion velocity.

To address this, Spigit worked with Leadspace to implement account-based enrichment and lead-to-account matching. Leadspace appended 80+ actionable data fields and matched leads to accounts down to the site level, enabling better filtering and routing. The outcome: lead-to-SAL conversion doubled (100% increase) and time to convert dropped from 37 to 17 days (a 54% decrease), substantially improving sales efficiency.

Spigit

Neil Schulman

Sales Operations Manager