Case Study: a leading enterprise tech company achieves 87% TAM-aligned inbound leads with Leadspace

How a Silicon Valley-based tech giant identifies, prioritizes and aligns on its best target accounts with Leadspace

A leading enterprise tech company faced challenges in identifying and managing its best target accounts. Their go-to-market strategy was hindered by a narrow focus on revenue, outdated CRM data, and a lack of alignment between sales and marketing teams. To tackle this, they partnered with Leadspace to implement a new, data-driven framework for account targeting.

Using Leadspace Profiling, the company built a prioritized Total Addressable Market (TAM) model from a global database of 231 million companies. This solution filtered accounts by industry-specific potential and other key factors, aligning the entire organization on a single source of truth. The results were significant, with Leadspace enabling 87% of inbound leads to come from TAM-aligned accounts and helping to unlock a $51B market opportunity.