Case Study: Hilton achieves 10X SMB database growth with Leadspace’s B2B Customer Data Platform

Hilton grows opt-in SMB database 10X with Leadspace

Hilton, a global hospitality leader, faced the challenge of creating a scalable global addressable market to fuel its new B2B loyalty program for SMBs. They needed to transform how they categorized industries and personas and required a unified system of record for accounts and contacts. To meet these goals, Hilton turned to Leadspace’s B2B Customer Data Platform (CDP).

Using Leadspace’s CDP, Hilton integrated rich company and person data, gaining real-time enrichment and AI-powered segmentation. This solution enabled them to identify the employers of over 9 million loyalty members and grow their opt-in SMB database by more than 10x. The program surpassed expectations, achieving 110% of its planned KPIs, and received approval for global expansion, all while significantly reducing operational costs.

Hilton