Case Study: Firstup achieves 20% higher conversion rate with Leadspace

Dynamic Signal Personalizes ABM at Scale, Increases Conversion Rate 20%

Dynamic Signal, a leading employee communication and engagement platform used by hundreds of organizations (including more than 30% of the Fortune 100), needed to execute highly personalized ABM at scale. Their large SDR, Sales and Marketing teams had to align on the right accounts and contacts for targeted outreach—calls, emails, personalized videos and direct mail—but lacked the deep, accurate data and contact details required to focus effort where it would drive the most revenue.

Using the Leadspace B2B Customer Data Platform for real-time enrichment, custom ideal-buyer personas and predictive scoring, Dynamic Signal automated account and people-level data, prioritized A/B accounts and scaled personalized outreach. The outcome: a 20% higher conversion rate, 10,000 net-new ideal personas in target accounts, an 87% direct-mail delivery rate, 66 hours saved per quarter for the ABM team, and A/B accounts producing the vast majority of late‑stage pipeline and revenue.

Firstup

Jason Seeba

SVP Marketing and Revenue Operations