Case Study: Apteligent Shortens Sales Cycles and Boosts Sales Velocity with Leadspace

Apteligent Shortens Sales Cycles and Improves Sales Velocity with Leadspace Versus Previous Lead Database Vendor

Apteligent, a leader in mobile application intelligence, struggled to generate reliable net-new leads using a separate lead-database provider and predictive-marketing vendor. That approach produced unqualified contacts, corrupted the marketing database with incorrect accounts and “lead noise,” drove up record-based marketing costs, and ultimately eroded the sales team’s confidence in marketing’s lead quality.

Apteligent reorganized its marketing team and implemented Leadspace’s Virtual Data Management Platform and Ideal Customer Profiles to populate the funnel with up-to-date, highly qualified prospects. Leadspace helped create four ICPs, uncover 30,000+ net-new names, surface the right buyers and competitive intelligence, and significantly improve outcomes—shortening enterprise sales cycles from over 11 months to about 90–120 days and enabling the company to close multiple Fortune 500 accounts within months.

Apteligent

Michaela Dempsey

Senior Director of Demand Generation