Case Study: Social Horse Power achieves 20% conversion from cold lead to prospect with LeadSift

Using Leadsift’s Intent-based Leads, Social Horse Power Has Achieved a 20% Conversion From Cold Lead to Prospect

Social Horse Power, a leader in employee advocacy and brand ambassador programs, was struggling with lead quality despite having plenty of leads coming in. After testing dozens of lead generation tools, the sales development team found that many options were either too time-consuming to sift through or too expensive per lead.

LeadSift provided intent-based leads by identifying prospects showing relevant social and web signals, then delivering qualified leads with verified company and contact information. With LeadSift’s help, Social Horse Power saw its cold lead to prospect conversion rate rise to 20%, along with higher-quality leads, better data, and less time spent on manual lead review.

Social Horse Power

Alex (Xan) Wynne-Jones

Advocacy Analyst