Case Study: Metadata.io achieves ABM targeting without IP matching with LeadSift

Leadsift Partners With Metadata.io to Help B2b Marketers Run Abm Campaigns Without Ip Matching

Metadata.io, an autonomous demand generation platform for B2B marketers, needed a way to run ABM campaigns without relying on IP matching, which had become less effective as more buyers worked from home. LeadSift’s intent data helped Metadata.io identify in-market accounts and contacts based on public web signals instead of anonymous IP addresses.

Using LeadSift’s public intent signals and Metadata.io’s platform, the team could target buyers with identifiers like email and optimize digital campaigns across channels without IP matching. The result was a more effective ABM approach that helped Metadata.io clients focus on the right target accounts, improve personalization, and generate quality pipeline more efficiently.

Metadata.io

Gil Allouche

Chief Executive Officer