Case Study: Branham Group doubles Dreamforce meeting bookings with LeadSift

Leadsift Helps Branham Group Double Their Goal of Meetings Booked at Dreamforce 2016

Branham Group, a provider of go-to-market direction and IT market intelligence, needed help identifying the right decision makers and likely attendees for meetings at Dreamforce 2016. With only a list of exhibiting companies and a massive event audience to work from, the team faced a time-consuming manual research challenge. LeadSift’s B2B prospecting and intent data platform was used to uncover and qualify potential contacts.

LeadSift helped Branham Group filter executives by job title, seniority, and industry, while also providing direct contact details and social profiles for outreach. As a result, Branham Group quickly booked multiple meetings for clients and exceeded its original goal of six meetings per client, reaching 10–12 meetings each. LeadSift also saved Peter Wolchak several hours of manual research and helped support account-based intelligence for existing accounts.

Branham Group

Peter Wolchak

Chief Analyst