Case Study: Abacus achieves 5X more meetings booked with LeadSift

How the #1 Facebook Ad Agency Gets 5x Meetings Booked With Leadsift

Abacus, a leading Facebook and Instagram advertising agency, was generating more than 70% of its demand from inbound and word-of-mouth marketing. To break through that growth ceiling and find the right prospects at the right time, Abacus turned to LeadSift and its B2B intent data platform.

Using LeadSift’s intent signals, Abacus built highly personalized outbound nurture streams around competitive engagement, topic engagement, and event attendance. The campaigns delivered strong results within a month: meetings were booked at 5% and 6% for two streams, about 5X the industry average for cold email, and a top-of-funnel event campaign generated a 17% positive reply rate. LeadSift helped Abacus accelerate growth, scale outbound, and generate MQLs with near-instant ROI.

Abacus

Lance Marunaga

Vice President of Strategy