Case Study: E-commerce Company reduces CPA by 47% with LeadSift

Direct Response Marketing on Twitter Reduced CPA by 47%

LeadSift worked with an e-commerce company that was struggling with poor performance on its Twitter direct response campaign. Although the company was generating reach through interest and keyword targeting, its conversions lagged because the right message was not getting in front of the right audience at the right time.

Using LeadSift’s proprietary audience targeting technology, the vendor identified users based on employment status, age range, and online shopping personas to build more precise audience profiles. This helped the e-commerce company target more qualified buyers, boosting conversion rate by 380% and reducing cost per acquisition by 47% versus a less targeted Twitter campaign.