Case Study: Toshiba boosts EDM leads and customer insight with LeadSeed

Toshiba evaluates 2,000+ customers and identifies 1,500 projects with Leadseed

Toshiba, a world leader in electronic document management, faced strategic challenges including maximizing dematerialization, upgrading skills, and improving business loyalty and management. To address these, Toshiba partnered with vendor Leadseed and Saleskeel to develop innovative solutions.

The solution involved Leadseed co-creating a digital discussion guide and a customer maturity analysis engine. This collaboration trained over 200 sales staff, evaluated more than 2,000 customers and prospects, and identified over 1,500 projects, leading to a significant increase in incremental sales opportunities for Toshiba.

Toshiba