Case Study: Microsoft generates highly qualified Windows 10 leads with LeadSeed

Microsoft generates 700+ qualified Windows 10 leads in 5 months with Leadseed

Microsoft, a major software company, faced the challenge of communicating the benefits of its new Windows 10 operating system to the French market. They needed to generate highly qualified leads, overcome market objections, and meet ambitious migration targets. To address this, they partnered with vendor Leadseed to deploy its Conversation as a Platform service.

Leadseed developed two customized solutions: a digital Self-Assessment tool and a telemarketing Discovery tool. These tools analyzed customer needs and generated personalized migration reports. The campaign identified over 700 highly qualified leads at a cost of €7.11 per lead. Beyond lead generation, Leadseed helped Microsoft significantly increase the Windows 10 migration rate and improve the product's reputation in the French market.

Microsoft