Case Study: Citrix boosts engagement and conversion with LeadSeed

Citrix - Customer Case Study

Citrix, a company that provides digital workspace solutions, faced the challenge of engaging its IT audience and driving consideration for its products, particularly around the user experience of Office 365 in branch offices. They partnered with the vendor LeadSeed to use its SaaS platform to create custom, conversational surveys designed to start a dialogue, educate prospects, and generate qualified leads.

Using the LeadSeed platform, Citrix implemented several digital questionnaires on key topics. This solution successfully captured detailed respondent feedback, achieving a 30% increase in engagement and a 50% conversion rate while saving 25% of the team's time. LeadSeed enabled Citrix to collect highly qualified leads and provide personalized reports, ultimately building valuable momentum for their SD-WAN offerings.

Citrix