Case Study: Oracle boosts engagement and conversion with LeadSeed

Oracle - Customer Case Study

Oracle, a major technology corporation, faced the challenge of effectively training its internal employees and external network of partners on how to efficiently use social media for professional relationships and the sales process. They sought a didactical and engaging method that would be more effective than traditional push marketing or static resources like ebooks.

To address this, Oracle partnered with LeadSeed and its Conversation-as-a-platform technology. The LeadSeed platform provided each participant with a personalized guide and a detailed profile to support their skills development. The solution delivered results far above traditional gated mechanisms, with Oracle reporting a transformation rate of nearly 80% compared to the typical 10-20%, alongside increased engagement and significant data collection.

Oracle

Michel Mariet

Marketing Director Partner and Digital Transformation for the EMEA Partner Experience