Case Study: Waylens boosts email subscribers and lowers cost per lead with LeadsBridge

Waylens - Customer Case Study

Waylens, the camera system built for drivers, wanted to generate pre-orders through its website and Kickstarter page. To support this goal, it worked with LeadsBridge and Social Fulcrum to run paid social campaigns using Facebook Lead Ads and Facebook Custom Audiences.

LeadsBridge helped power a multi-format Facebook advertising strategy with link ads, photo ads, and slideshow ads that first captured email leads and later drove purchases on the website. The campaign cut cost per lead by 51% over five weeks and increased email subscribers by 900%, helping Waylens significantly improve customer acquisition.

Waylens

Mike Schmidt

Co-Founder and CMO