Case Study: Dallas Theological Seminary cuts cost per lead by 50% with LeadsBridge

Dallas Theological Seminary - Customer Case Study

Dallas Theological Seminary (DTS), a Christian seminary founded in 1924, wanted to grow its email file and acquire new donors. To support this goal, DTS used LeadsBridge with Facebook Lead Ads and Facebook Custom Audiences to promote free online courses to different interest groups through Facebook advertising.

LeadsBridge automated the lead capture and audience management process, including real-time exclusions for converted contacts, which helped DTS optimize targeting and better understand the true cost of adding a new name to its email file. The result was a 50% decrease in cost per lead, delivering significantly better campaign efficiency.

Dallas Theological Seminary