Case Study: ICEL University more than doubles contact rate with Leadsales

How to Increase Your Contact Rate Through Sales Funnels

ICEL University, a higher education institution in Mexico, faced a significant challenge in connecting with prospective students who increasingly preferred WhatsApp over traditional phone calls and emails, resulting in a low 35% contact rate. They turned to the vendor Leadsales and its CRM platform to unify and manage these communications more effectively.

By implementing Leadsales, the university centralized its communications using a single WhatsApp number for multiple agents and automated its lead assignment process. This solution more than doubled the contact rate to 75%, reduced response times from two days to real-time, and enabled the university to exceed its new enrollment growth goals by an additional 10%.

ICEL University

Omar Perea

Head of Marketing