Case Study: Autonomous University of Durango doubles enrollments with Leadsales

Automate sales to achieve 2x growth

The Autonomous University of Durango, a higher education institution with over 35 campuses in Mexico, faced a disrupted sales and enrollment process due to the COVID-19 pandemic. Their manual system, which relied on individual sales reps using personal WhatsApp accounts, was chaotic and impossible to monitor effectively. They turned to vendor Leadsales and its WhatsApp and social media CRM to gain control and automate their prospect management.

With Leadsales, the university implemented an automated solution featuring auto-assignment of leads, conversation monitoring, and centralized control. This allowed their team to work efficiently from a single platform. The results were significant, as the vendor helped them double their annual student enrollments from 1,200 to nearly 2,500. The automation also revealed and helped them address inefficiencies, ensuring more leads were attended to and improving the overall quality of customer service.

Autonomous University of Durango

Paulina Rubio

Marketing Team