Case Study: WeArePickleball generates 7,325 leads with LeadQuizzes

WeArePickleball generates 7,325 leads at $0.72 each with LeadQuizzes

WeArePickleball, an online learning community for the sport, sought to generate qualified leads and grow its email list. The customer was initially using standard lead magnets but wanted to experiment with a more engaging option. CJ Johnson from WeArePickleball turned to LeadQuizzes to implement a quiz-based lead generation strategy.

Using the LeadQuizzes platform, the company created an interactive quiz titled "The Path To YOUR Best Pickleball Has Never Been Easier" to help players assess their skill level. The solution was promoted through a highly engaging Facebook ad campaign and embedded on the website's homepage. LeadQuizzes enabled automated email follow-ups and redirected quiz-takers to personalized landing pages. This strategy generated 7,325 leads at a cost of just $0.72 per lead.

WeArePickleball