Case Study: Jeff Hays Films generates 31,421 leads and cuts cost per lead 3X with LeadQuizzes

Jeff Hays Films - Customer Case Study

Jeff Hays Films, creator of the documentary *Bought*, wanted to grow its email list and reach millions of viewers while lowering the cost per lead. Using LeadQuizzes, they looked for a more sustainable way to advertise the film to new audiences through quiz-based lead capture.

LeadQuizzes helped Jeff Hays Films implement two Facebook ad-driven quizzes—one for GMO IQ and one for GMO consumption—to engage users and collect opt-ins before directing them to watch *Bought*. The campaign generated 31,421 leads in 4 months and cut cost per lead by 3X versus other campaigns, reaching just $0.19 per lead.

Jeff Hays Films

Jeff Hays

Jeff Hays Films