Case Study: Bought achieves 31,421 leads in 4 months with LeadQuizzes

Bought - Customer Case Study

Bought, the documentary from Jeff Hays Films, wanted a more sustainable way to promote its message and grow its email list while lowering the cost of acquiring leads. Using LeadQuizzes, the team looked to reach new audiences interested in GMOs, big pharma, and vaccines, and to drive more people to watch the film.

LeadQuizzes helped Bought launch two quizzes—one on GMO IQ and one on GMO consumption—to capture attention through Facebook ads and collect opt-ins after users received their results. The campaign generated 31,421 leads in 4 months, cut cost per lead by 3X versus other methods, and reached just $0.19 per lead, helping Bought scale its audience more efficiently.

Bought