Case Study: VSP boosts conversion rate by 43% with LeadPost

VSP boosts conversion rate by 43% with LeadPost

VSP, a nationwide vision insurance provider and the largest in the USA, wanted to test the conversion lift from retargeting anonymous website visitors who did not convert. To accomplish this, they used the LeadPost service to send those visitors a direct mail piece.

Using LeadPost, VSP implemented a campaign that sent a 4x6 postcard to 35% of its non-converting visitors while holding back 65% as a control group. An analysis four months later showed that the campaign successfully increased VSP's conversion rate by 43 percent.

VSP