LeadPost
9 Case Studies
A LeadPost Case Study
Traffic Ignite, a marketing agency specializing in the senior living sector, faced a challenge where their clients were losing potential leads to large paid lead aggregators. These aggregators would capture website visitors and then sell the leads back to the communities at a high cost. To provide a fair playing field and help clients capture leads directly, Traffic Ignite sought a solution and chose to implement LeadPost's website visitor identification tool.
By integrating LeadPost, Traffic Ignite could identify anonymous website traffic and engage those leads through email and SMS marketing. This solution produced significant results, including increasing a client's website conversion rate from 2.5% to over 40% and more than doubling their average monthly move-ins. The vendor, LeadPost, provided a cost-effective and user-friendly platform that was instrumental in achieving this measurable impact.