Case Study: Ryan Homes sells five homes with LeadPost

Ryan Homes sold 5 homes with LeadPost

Ryan Homes, a national homebuilder, faced the challenge of reinforcing its brand and value proposition during its lengthy 90 to 120 day sales cycle to ultimately increase home sales. To address this, they partnered with vendor LeadPost to implement a direct mail retargeting service aimed at anonymous website visitors.

LeadPost's solution was a 6-week sequence of postcards sent to visitors who had abandoned the Ryan Homes website. This campaign resulted in the direct attribution of five home sales from the 838 targeted visitors, demonstrating a clear and measurable impact on Ryan Homes' growth.

Ryan Homes