Case Study: Side Hustle Pro triples subscribers with Leadpages

The Simple Social Media Challenge That Helped Triple Side Hustle Pro’s Business

Side Hustle Pro is Nicaila Matthews’s podcast and resource hub for side hustlers, focused on helping people turn simple ideas into viable businesses. Despite creating valuable guides and courses, Nicaila struggled to convert busy listeners into engaged subscribers using basic pop-up opt-ins and needed a better way to deliver lead magnets and grow her list.

She built a Leadpages landing page for a 5-day “Instagram for Side Hustlers” challenge—complete with a workbook, countdown timer, thank-you page, and automated lead magnet delivery—and promoted it via Facebook ads and organic posts. The campaign converted 55% of visitors, adding 1,020 new leads in five days, helped triple her subscriber base, produced upsell sales to a paid course, and drove sustained subscriber engagement.

Side Hustle Pro

Nicaila Matthews

Side Hustler