Case Study: Spiro achieves twice as many trial signups with Leadpages

The Lead Generation Strategy That Doubled Trial Signups for Sales App Spiro

Spiro is a B2B SaaS sales app founded by Adam Honig that uses AI to surface opportunities and simplify CRM work for mid‑sized sales teams. With a tiny marketing team and a high‑traffic blog, Spiro’s challenge was turning that organic readership into meaningful leads and trial signups without heavy resources or complex tooling.

Spiro solved this by adding Leadpages Leadboxes and targeted content upgrades to blog posts, pairing each download with a custom thank‑you page and a short automated email cadence that nudges readers toward a free trial. In a few months the approach generated 500+ leads, roughly doubled organic trial signups, produced 50–55% conversion on top magnets, and created a repeatable funnel they’re now rolling out across older content.

Spiro

Adam Honig

Co-Founder and Chief Executive Officer