Case Study: Forest Stewardship Council achieves meaningful audience action and streamlined lead generation with Leadpages

The Forest Stewardship Council uses Leadpages to move audiences to take meaningful action

The Forest Stewardship Council (FSC) is a global non-profit that protects forests by certifying eco-friendly products. With a small U.S. marketing team, tight budgets, and the need to reach dozens of distinct audiences, FSC needed flexible, easy-to-build web destinations that convert awareness into measurable action and demonstrate clear ROI.

By using Leadpages, FSC quickly creates code-free, mobile-friendly landing pages, pop-ups, and lead magnets, then routes new contacts into Drip for automated, segmented follow-up. Real-time analytics make results transparent; the team has grown its email list, streamlined lead capture and nurturing, and run targeted campaigns that drive engagement and support for their mission.

Forest Stewardship Council

Chris McLaren

Chief Marketing Officer