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Case Study: Shemia Fagan achieves qualified leads from podcast listeners with Leadpages
A Leadpages Case Study
State Representative, Podcaster, and Attorney Uses LeadDigits® to Reach Her Audience Where They Are
Shemia Fagan is an Oregon state representative, practicing attorney and new podcaster who needed a simple, mobile-friendly way to connect with constituents, clients and listeners who often consume content on the go. She wanted to grow targeted email lists, make it easy for people to opt in without visiting a website, and track the effectiveness of broadcast channels for future campaigns.
She implemented LeadDigits by promoting a text-to-opt-in code in podcast outros and planned media buys, offering a targeted PDF guide in exchange for emails. The approach generated a steady stream of highly qualified leads, made broadcast ROI measurable, and created an automated, scalable funnel she can reuse across podcasts and political outreach.
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Shemia Fagan
Shemia Fagan
Attorney