Case Study: ShoHawk Media achieves documentary sales and passive income with Leadpages

Michael and Chris use Leadpages to promote and sell their videos

ShoHawk Media is a production-and-education side-hustle run by lifelong friends and filmmakers Michael and Chris, who created the documentary Generation Freedom while juggling two full‑time jobs. Their challenge was to build an audience and sell the film—without coding skills, a large budget, or time to hire developers—while also generating passive income and credibility in the digital-entrepreneur community.

They used Leadpages’ drag-and-drop, mobile-responsive templates and integrations (selling via Gumroad) to publish landing pages, video opt-ins, and sales pages that capture email leads and process purchases. The result: a professional-looking site and sales funnel built quickly without a team, steady passive revenue from the film, and stronger audience engagement and credibility for ShoHawk’s growing business.

ShoHawk Media

Michael Hall

Producer