Case Study: MonoShot triples its crowdfunding email list with Leadpages

Inventor of the MonoShot Reveals Three Tools That Tripled His Crowdfunding List

Zack Cram, inventor of the MonoShot, needed funding to bring his Bluetooth monopod to market but struggled to build a strong pre-sell email list—his original landing pages and opt-in boxes were underperforming and putting his crowdfunding campaign at risk. With Facebook and Twitter driving traffic, he needed a faster, higher-converting way to capture leads.

He switched to LeadPages, using the Smart Product Landing Page 2.0, a Social Share Thank You Page, and a LeadBox two-step opt-in. The new setup was quick to deploy, encouraged social sharing, and increased opt-ins by 300% (tripling his crowdfunding list), putting the campaign back on track for a successful launch.

MonoShot

Zack Cram

MonoShot