Case Study: World Encounter achieves a 38.5% revenue increase and 150 new leads with Leadpages

How World Encounter Increased Revenue by 38.5% After Publishing Their Leadpages Website

World Encounter is a nonprofit that helps women in rural Tanzania become entrepreneurs. CEO Emily Conroy faced an outdated, volunteer-managed WordPress site that was slow to update and ill-suited to promote a time-sensitive International Women’s Day virtual summit—problems made worse by pandemic-driven funding losses and no marketing team.

Emily rebuilt the site in under a week using Leadpages’ templates, drag-and-drop builder, countdown timers, pop-ups and Mailchimp integration to capture and segment leads. The focused, conversion-first site and event promotion drove a 38.5% revenue increase (Q1 exceeded the prior two years), generated 150 new leads and 31 recurring donors in three weeks, and enabled fast, independent updates going forward.

World Encounter

Emily Conroy

Chief Executive Officer