Case Study: Vanessa Cabrera achieves 140% revenue increase and doubles membership with Leadpages

How Vanessa Turned a Job She Loathed into a Career She Loved

Vanessa Cabrera is an entrepreneur and independent marketing consultant who left a corporate marketing director role to build her own consultancy while facing major personal challenges (job loss, pregnancy, becoming a single parent). To scale beyond one‑to‑one consulting into courses, webinars, and challenges she needed to market herself quickly but lacked time, design and coding skills, and budget for custom pages.

She turned to Leadpages’ templates, drag‑and‑drop builder, and support to create professional landing pages and evergreen lead magnets. The result: landing page conversion rates as high as 88%, membership numbers doubled, and revenue increased by 140%, enabling her to scale multiple paid programs and focus on helping other women entrepreneurs.

Vanessa Cabrera

Vanessa Cabrera

Entrepreneur, Speaker, and Independent Marketing Consultant