Case Study: Karla Dennis and Associates achieves $72K profit in less than 30 days with Leadpages

How to Use Webinars to Generate $72K Profit in Less Than 30 Days

Karla Dennis & Associates, working with marketing consultant Kenneth Dennis and using Leadpages, set out to turn cold web traffic into paying clients through a first-time webinar. The challenge was getting highly engaged registrants and converting them into buyers even though Karla was new to hosting and needed a repeatable, confidence-building process.

They ran targeted Facebook video ads, built a high-converting Leadpages landing page (42% conversion), surveyed registrants to surface objections, and delivered a value-packed webinar with a scarcity-driven offer plus retargeting and multi-step follow-up (objection and countdown sequences). The campaign drove strong metrics (5,886 leads at $0.81 CPL reported, ~2,000 registrants) and generated $72K profit in under 30 days (and well over $100K in revenue in 2018), with roughly 65% of revenue coming from the follow-up sequence.

Karla Dennis and Associates

Kenneth Dennis

Entrepreneur, and Marketing Consultant