Case Study: The Simplicity Habit achieves 2X list growth and 3X revenue with Leadpages

How The Simplicity Habit Used Leadpages to Grow Their Customer List in a Big Way

The Simplicity Habit, founded by professional declutterer Julianna Poplin, helps people simplify their homes and lives. When Julianna began monetizing her content she found her existing landing-page builder was unintuitive, produced unpolished, slow-loading pages, and she didn’t have the budget to hire designers — causing high bounce rates and wasted ad spend.

Switching to Leadpages gave her fast, designer templates and a simple drag-and-drop editor plus alert bars, exit pop-ups, landing pages, countdown timers and a tripwire funnel. In under a year she doubled her email list from ~25,000 to 50,000, improved lead quality, and tripled revenue within 12 months, enabling her to scale digital products and grow the business.

The Simplicity Habit

Julianna Poplin

Professional Declutter and Founder