Case Study: Women’s Fitness of Boston achieves online growth and higher lead generation with Leadpages

How the Pandemic Forced These Three Businesses to Change-For the Better

Women’s Fitness of Boston, led by Julie DiLeo, faced severe COVID-19 disruption as clients shifted to working from home, some left the city, and the costs of keeping the gym running continued to rise. To adapt, the business moved to an online format and used Leadpages to promote fitness schedules, Zoom classes, and evergreen video content.

With Leadpages’ templates, Women’s Fitness of Boston created landing pages to capture leads and drive class signups, while also learning from the Leadpages community for support and ideas. The result was a thriving online business that quickly rebuilt its offering and grew in the new format, with Leadpages helping make the transition smoother and more effective.

Women’s Fitness of Boston

Julie DiLeo

Women’s Fitness of Boston