Case Study: The Content Planner achieves a thriving virtual business model with Leadpages

How The Content Planner Went From $150k in Cancelled Events To a Thriving New Business Model in 48 Hours

The Content Planner, led by Kat Gaskin, built a successful business around physical planners and in-person workshops, but the COVID-19 pandemic forced her to cancel six sold-out sessions and lose $150K in booked revenue. To quickly pivot, she used Leadpages along with Zoom to move her events online and create a new virtual workshop model.

Leadpages helped The Content Planner launch on-brand landing pages in just 48 hours and automate registrations, payments, attendee emails, and data collection through integrations like Stripe, Google Docs, Mailchimp, and Zoom. The result was five virtual conferences, more than $100K in revenue, and a 96% profit margin, while lowering costs and expanding attendance beyond location limits.

The Content Planner

Kat Gaskin

The Content Planner