Case Study: Living Well Spending Less achieves $1.4M in revenue and up to 80% conversion rates with Leadpages

How Ruth Soukup Turned Quality Content into a Multi-Million Dollar Business

Ruth Soukup, founder of Living Well Spending Less and creator of Elite Blog Academy (now ACTIVATE), turned her content-driven brands into coaching and education businesses aimed at helping online entrepreneurs. Her main challenge was converting high-quality content into reliable leads and sales without spending hours on design or technical setup, while also needing analytics and split-testing to optimize funnels—and a solution simple enough to recommend to her students.

She adopted Leadpages for its high-converting templates, Leadmeter guidance, drag-and-drop editor, A/B testing, and built-in analytics, plus conversion tools like pop-ups, alert bars and countdowns. The result: automated, hands-off funnels that launched multiple businesses and generated massive revenue (including $1.4 million from a single landing page), conversion rates as high as 80%, and repeatable systems she teaches her students.

Living Well Spending Less

Ruth Soukup

Founder