Case Study: Namastream achieves streamlined demo sign‑ups and automated marketing with Leadpages

How One Soulful Entrepreneur is Building Her Business with an Unconventional Approach

Namastream, founded by Jennifer Barcelos, is a wellness‑focused software platform that helps practitioners teach online. Operating in a crowded content-driven market, the company struggled with audience fatigue from high-volume lead magnets (like a 40‑day email challenge) and needed a way to scale while preserving the human, “soulful” connection that defines its brand.

Jennifer pivoted to a high‑touch, simplified funnel: live 5‑day challenges (then evergreen), a single Leadpages demo registration page, weekly Zoom demos, and live Intercom chat handled by the co‑founders. Automation via Zapier + ConvertKit cut setup to minutes, the podcast and SEO from existing content keep organic traffic flowing, and lower‑cost paid channels (e.g., Pinterest) feed the demo page. The shift saved time, increased conversions through real human contact, and enabled bundled high‑ticket offers while maintaining steady growth and strong search visibility.

Namastream

Jennifer Barcelos

Co-Founder & Chief Executive Officer