Case Study: Fitness With PJ boosts lead generation and conversion rates with Leadpages

How Moving Her Business Online Helped PJ Build a Fitness Empire

Fitness With PJ, founded by certified trainer PJ Wren, had to pivot from a brick-and-mortar studio to an online business when the pandemic forced her to shut down. As she built her audience and email list, her challenge was handling a surge of traffic without website crashes while still creating effective landing pages for her fitness challenges and programs. Leadpages helped provide the landing page and lead-generation platform she needed.

With Leadpages, Fitness With PJ used templates and a no-code Drag & Drop Builder to create pages quickly, integrate with Mailchimp, and support high traffic with fast-loading pages. The results were strong: conversion rates reached as high as 66%, regularly topped 50%, and the business generated over 43,000 leads in just two years.

Fitness With PJ